Increasing people's awareness of Scotland's nature and landscape

Encouraging people to enjoy, understand and look after Scotland's nature and landscapes is key to its future. SNH has a general purpose of fostering awareness and facilitating enjoyment of the natural heritage. We also have specific duties to promote awareness and understanding of the:

• Scottish Outdoor Access Code
• Scottish Marine Wildlife Watching Code 
• Scottish Fossil Code

To do this, we use TV and radio advertising, provide leaflets and other information, and encourage local authorities, ranger services and many others to promote the Codes through their work. Since 2004, we've promoted awareness of the Scottish Outdoor Access Code and have recently launched the Scottish Marine Wildlife Watching Code and the Scottish Fossil Code.

We're also working with the Scottish Government to develop better communications aimed at helping to increase people's awareness of biodiversity issues. The Biodiversity Communications Toolkit is an online resource to help organisations talk to the public and other audiences about Scotland's biodiversity.

We also promote Scotland's 50-plus National Nature Reserves as they offer wonderful opportunities to discover and learn more about Scotland's amazing wildlife.

For further information contact Dougie.Pollok@snh.gov.uk 01738 458536