Raising awareness

Raising awareness and understanding of Scotland's nature and landscapes, across all of Scotland, for everyone, is one of our main purposes. Good communications are vital to delivering this purpose.

What are we doing to raise awareness?

If you want to find out more about Scotland's nature and landscapes or you want to tell others about our impressive scenery and wildlife, try some of the links below.

• Our quarterly magazine "The Nature of Scotland " provides current news and stories associated with our work.
• Are you looking for leaflets, books, reports or posters? - why not search our publications catalogue and download or order what you want.
• Find out what's making the news in the natural world, by visiting our news section.
• Do you want to find out about an event? We have a calendar of events to help you find what you want.
• We offer a wide variety of workshops and training events, delivered through our Sharing Good Practice programme.
• Part of our web-site is dedicated to the Gaelic language and includes resources and a word bank. We also have the newly published Draft Gaelic Language Plan .
• We also have resources for teaching . Get packs, posters and information or link to Teaching Space  - a resource that helps you find places to visit near where you live and activity ideas.
• Are you looking for environmental data and information about Scotlands nature and landscapes? We have an interactive map that can give you information about nature close to you.

Our communication campaigns

We also have four key communications campaigns:

Climate Change - Find out more about Climate Change 

Enjoying the outdoors  - This campaign supports increased participation in outdoor recreation and aims to get more people outdoors more often.

The campaign's call is to encourage more people to enjoy nature on their doorstep, more often. We want people to discover the biodiversity, habitats, species, geo-diversity and landscapes close to their home and increase participation by adults in outdoor recreation  through walking and cycling, as part of everyday life.

Our communications aim to help people to:

• choose places to go close to where they live,
• explore country parks, regional parks, national parks, local nature reserves and national nature reserves,
• local path networks and
• long distance routes.

We want to promote what to see, what to do and how to do it while exercising outdoor access rights responsibly.

Find out more about - Enjoying the Outdoors 

National Nature Reserves

Find out more about - National Nature Reserves 

Biodiversity

Find out more about - Biodiversity   

Our communications strategy

We have developed a Communications Strategy to ensure we have effective and focused communications and to identify key priorities.  We want to:

• Continue to improve the effectiveness of our communications
• Raise awareness, understanding and appreciation of who we are, what we are, what we do, why we do it and the value we deliver to the people of Scotland
• Raise awareness of issues affecting Scotland's nature and get more people involved in enjoying, supporting and looking after Scotland's nature
• Deliver good communications as part of a dynamic and collaborative corporate culture
• Be a vital, open, collaborative, supportive and respected organisation making a positive contribution to life in Scotland.

We also work with the other agencies who help provide Scotland's Environment and Rural Services to deliver more collaborative and "joined-up" approaches to communications, including good practice guides and joint attendance at events like the The Royal Highland Show.

Our website

The redevelopment of this website has been one of our priorities. We hope that this website and the breadth and diversity of information that you can find here will help to raise awareness and understanding of Scotland's nature and landscapes and of our role in caring for them.